Was born and raised in Plainview, Long Island. Since the tender age of seven he was immersed with the family business of bakeries, deli's, pizzeria's, catering & restaurants from the East to the West Coast. His father Robert Rosenberg was a seasoned pro at re-branding bakery & restaurant establishments for over 50 years including the landmark location "Eclairs" in New York City. So at the age of 7 years old, Lenny would work side by side in the family businesses till eventually the torch was passed on to Lenny as he bought & rebranded his first restaurant at the age of seventeen.
Success quickly ensued and Lenny continued the hot trail of re-branding restaurant's one, two or three locations at a time. In the year 2000 Lenny looked for a new challenge by moving out west where he met interior designer extraordinaire Adesa Swan at a P.R. Event in Malibu, The dynamic duo teamed up and decided to take the country by storm starting in Los Angeles to create the same commitment to quality, food and service and decor by buying & rebranding notable California restaurants such as Nosh of Beverly Hills, 17th Street Cafe on the famous Montana Ave and Mort's in the Palisades!
Soon word started to spread and Lenny was dubbed "The Michael Jordan of Restaurants" by the public.
Lenny's latest acquisitions:
800 Degrees & Marmalade Cafe Santa Monica;
Marmalade Cafe Santa Monica has been a hot spot with notable celebrities like Jason Alexander, Jon Voight, Bruce Willis, Ben Afleck, and many more. Lenny's has become an international place to chow down and be seen. People from all over the world visit these restaurants.
Lenny has bought re-branded & over 50 restaurants and is currently working on 3-4 projects at a time!
Here are some of his more high profile establishments!
Viking Bakery Denville, NJ 1990 (first food business that Lenny bought at age 17.)
Vermont Restaurant Morristown, NJ 1992
Morristown Bakery Morristown, NJ 1993
Three Crown Bakery Denville, NJ 1994
Viking Restaurant Parsipany, NJ 1996
The Bagel Barn Deli Parsimony, NJ 1996
Hahn's Restaurant Ledgewood, NJ 1998
The Bagelry Ledgewood, NJ 1998
Strathmore Bagels Dix Hills, Long Island 1999
Kopps Bakery Brooklyn, NY 1999
Flakowitz Restaurant Long Island, NY 1999
Flakowitz Deli Miami, FL 2000
Cake Box Queens, NY 2001
The Bagel Nosh Beverly Hills, CA 2003
Mayer's Bakery Palos Verdes, CA 2009
Le Baguette Colorado Springs, CO 2012
The Slice Santa Monica, CA 2013 Lenny's Deli & Restaurant Pacific Palisades, CA 2014
JT'S Restaurant Palm Desert, CA 2015
Beyond Bread Tucson, AZ 2015
Lenny's Deli & Restaurant Los Angeles, CA 2017
Marmalade Cafe Santa Monica, CA 2018
800 Degrees Santa Monica, CA 2020